Meet Amruta Walvekar who tells you how
to wrap your gift right at her workshops
Amruta walvekar, who went abroad and did an MBA at
Royal Holloway in Egham. After that, she worked with Sky TV. But after one year
of it, I thought, ‘Please. This cannot be it. There must be more to life’. So
she came home, and started wrapping gifts. She got her first big order in one
day from an old friend. Then came the another, and another.
Amruta Walvekar’s father was not happy. “He had
absolutely no faith,” she giggles, between juggling glittery pink ribbons and a
rather intimidating hot glue gun. “He said, ‘Wrapping gifts? How can that be a
career?”
Five years later, her company, Wrapistry, has fans
across the country. She travels constantly, holding workshops, besides wrapping
gifts for people in Pune, where she is based.
As the company grew, she quickly realised she needed
a large office — finding space to wrap 1,000 wedding gifts can be challenging.
That’s when her father stepped in. He let me take over his chemical factory in
Pune. I have three girls working with me, and we’ve painted it red. It’s so
pretty now: About 3,000 sq. ft .in total and really rustic,” says walvekar
At the Taj Connemara for a workshop, attended by
about 25 earnest students, who ranged from their 20s to 50s, she demonstrates
how to delicately pleat paper, twist ribbons into flowers and fold satin. Her
tools are simple, chiefly scissors, glue and those indispensible rolls of
double-sided tape. But her techniques are impressive; she swiftly folds, bends
and teases reams of paper into pretty little packages. It is not easy, but
perhaps that’s why her classes are so popular. The workshops which are almost
always sold out challenge you to learn a new skill, drawing everyone from young
moms who need to wrap children’s birthday gifts to burnt-out executives looking
for a new hobby.
Of course, her father was not as easily impressed,
so after a couple of years of wrapping, he insisted on her getting an MBA. But
after three years abroad, when she returned in 2011, she found the market for
wrapped gifts was just getting bigger.
While there were plenty of people doing the same
thing, she stood out because her work was different. “she didn’t like those typical trays people give out for
weddings and festivals. She liked minimal classy stuff. She used to do hampers.
Anything ranging from 100 to 250. Then when the orders started getting bigger,
She began making boxes, which I would embellish.”
After two years, she decided to try something new. People
kept asking me to teach them how to wrap gifts, so she held her first workshop
at the Olive Bistro, Pune, in 2013. It was sold out in three days. So, she did
three more workshops. That sold out too. Eventually, she got so many requests
and that’s where she have been doing the workshops ever since.
In the meantime, she’ll still wrap a single gift for
you! People are spending lots of money on gifts, so they don’t mind spending a little
more to make sure the gift looks nice.”
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